Internet Marketing

Intelligent information is available at our finger tips thus making human contact redundant by the day. Search Engines like Google, Yahoo and MSN are playing a stellar role in dispensing information to the common man according to their needs and preferences. Most of the Business owners and service seekers demand tailor made solutions and instant results. In this backdrop, your website has to be in the most optimized state from a search engine’s angle.

The marketing strategy has taken a completely new meaning with the evolution of Internet economy and with search engine’s dictating the flow of web traffic. Internet marketing strategy is one of the most important factors in the strategic planning of a corporation.

Crab Tree’s Internet marketing team is well versed in the language and nuances of Search Engine marketing and advertising tactics – We identify the opportunities and eliminate the weak links to help you establish a leader in your domain. Crab Tree is a specialized service provider for a sustainable and result based search marketing solutions by -

• creating a visibility and online reputation for your business
• Channel traffic to your site
• Identification and categorization of potential customers and partners
• Understand the customer psychology and consumption pattern

Search Engine Optimization (SEO)

Search Engine Optimization(seo) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.

In the realm of search engine’s, there is a very thin line between a good ranking and a spam. The last quarter has seen the search engine’s adopt a zero tolerance policy towards any overdone activity on the part of the site owners – A spam flag is just round the corner if the SEO team is not experienced with the SEO nuances.

Pay Per Click (PPC)

Search Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy (seo) and a Short Term Strategy (SEM).

Search Engine marketing (PPC – Pay Per click) does not have a maturity period like SEO but, rather yields instant results. The complete marketing mechanism is dependent upon a customers interaction with the advertisement on search engines. The Business owners pay the Search Engines based on the number of visitors – that they get to their site through the clicks on the ads.

Social Media Marketing

The fact is that our websites reside in the social space of web – and all the rules of civics applies to our website too. It is imperative that our website is perceived as a contributor of some value for the web citizens. Social media marketing is an umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.

Social media can relate to any any type of media which is user generated and it is consumed and distributed by the users in turn. Some popular social media tools are – RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, article contribution, press release, pinging, pipes, etc..

Link Building

A Link Building campaign refers to all the activities performed to get  vote of approval  from other sites in the web. This vote of approval is reflected by the presence of incoming links to a site. Its a rule of  thumb of Search Engine ranking process that – more the number of incoming links, the higher the popularity of a website – which in turn means a better visibility and ranking.

Any Search Engine expert will tell you the importance of a good link building campaign, but they will also vouch that it is the trickiest piece of a seo process. The quality of links is also very important and the quality is indicated by the PR (Page rank) of a page. The higher the Page rank for an inbound link page, the higher the ‘vote of approval’ for your site.